AI calling agent
Calls every new lead within 2 minutes of inquiry — from any source. Qualifies buyer vs. seller, price range, timeline, and preferred areas. Books a consult directly into your calendar. Works nights and weekends without you.
REAL ESTATE · AI AUTOMATION
Your next client enquired at 9pm. Your competitor called them back first.
Real estate runs on speed and follow-through. We build AI calling agents and lead automation tools that respond in minutes, nurture leads for months, and handle the admin — so you focus on closing.
- ✓ Fixed-price pilot
- ✓ Live in 2–6 weeks
- ✓ 100% code ownership
- ✓ 30-day warranty
§ 01 / Is this for you?
Straight talk: who this fits, who it doesn't.
✓ This is for you if
- ▸Leads come in from Zillow, Realtor.com, or your website and sit for hours before anyone calls
- ▸Your follow-up process is inconsistent — great when you’re free, nonexistent when you’re showing homes
- ▸You write the same listing description 30 times a month with minor tweaks
- ▸Old leads in your CRM are going cold because nobody has time to nurture them
- ▸You’re a team lead or broker trying to systematise your agents’ follow-up
— Probably not a fit if
- ✕You’re doing fewer than 5 transactions a year — the ROI won’t justify a custom build yet
- ✕You want a CRM subscription — we build custom automations on top of tools you already have
- ✕You have no lead source — this amplifies an existing pipeline, it doesn’t create one
§ 02 / Deliverables
What you actually walk away with.
No slideware. Real artifacts in your tools from day one.
Lead nurture sequences
Multi-touch SMS and email sequences that run for weeks or months after first contact. Triggered by behaviour — opens, replies, property views. Stop when the lead books. Never spammy, always relevant.
Listing description generator
Your property details in, polished MLS-ready listing copy out — in under 60 seconds. Trained on your tone and style. Agents stop staring at a blank page.
CRM automation
New leads auto-created, tagged, and assigned. Follow-up tasks auto-generated. Stage updates triggered by AI call outcomes. Works with Follow Up Boss, HubSpot, kvCORE, and others.
Dashboard + runbook
Every AI call logged, every sequence tracked, every listing generated — all visible and reviewable. Flag anything off. Written playbook your team runs without us.
§ 03 / How it works
A simple, four-step process.
Scope & audit01 / 04
Scope & audit
We map your current lead sources, response times, and CRM setup. We identify the 2–3 highest-ROI automations. Fixed-price from the first hour.
Prototype02 / 04
Prototype
A working AI agent or sequence you can interact with in under 2 weeks. Real leads, real calls, real output — not a demo.
Production build03 / 04
Production build
Connected to your CRM, calendar, and lead sources. Human override built in. Logging, error handling, your branding throughout.
Launch & warranty04 / 04
Launch & warranty
Team training, runbooks, monitoring. We stick around 30 days, then you own it clean.
§ 04 / Real results
What we've actually shipped.
Call every Zillow lead before the competition does
AI calling agent contacts every new portal lead within 2 minutes. Qualifies intent, timeline, and budget. Books a consult or flags as unqualified — no human needed until they’re ready to meet.
Outcome+41% consult booking rate
Reactivate the cold leads sitting in your CRM
6-month-old leads that went cold got a personalised re-engagement sequence based on their original search criteria. Most agents hadn’t touched them in months.
Outcome18% re-engagement rate
Write every listing description in 60 seconds
Agents enter bedrooms, bathrooms, features, and neighbourhood. AI outputs a full MLS description in their style. Review, tweak, post.
Outcome−90% listing copy time
§ 05 / Client result
What our clients say.
Softpers built us an AI assistant that now handles most of our support emails. My team got their mornings back — and our response time went from 6 hours to under 10 minutes.
Sarah M. · Ops Lead · HostEvents
32Hours saved/week
73%Tickets handled
3 wkTime to launch
§ 06 / FAQ
Questions we actually get asked.
01What does the AI calling agent say when it calls a lead?
It introduces itself as your team’s assistant, asks qualifying questions you define, answers common FAQs about your services, and books directly into your calendar. You approve the script before it goes live. Every call is recorded and reviewable.
02Which CRMs do you integrate with?
03Does it work for individual agents or brokerages?
04How much does it cost?
05How long until it’s live?
06What lead sources does it connect to?
§ 07 / Start here
Request a quote. We’ll reply within 24 hours.
Tell us what you’re trying to automate. We’ll tell you honestly whether we can help, what it would cost, and how fast you’d see results.
- 30-min free discovery call if we're a fit
- Fixed-price first phase — no surprises
- We read every inquiry personally
§ 08 / Related